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About Us

Written in Sunlight was born in 2019 in the beautiful coastal town of Mount Maunganui. Our journey began with a simple ethos: to create sustainable and ethical clothing while fostering a mindful approach to consumerism. We envisioned a world where fashion could be both stunningly beautiful and kind to the planet, where style and sustainability could coexist seamlessly.

At Written in Sunlight, we believe that fashion should not come at the expense of the environment or the well-being of those involved in the production process. We are committed to making a positive impact on the fashion industry by offering garments that are not only visually appealing but also ethically and sustainably produced.

One of our key objectives is to educate and inspire consumers to make conscious choices when it comes to their purchases. We firmly believe that every buying decision can make a difference. By choosing Written in Sunlight, you join us in our mission to promote sustainable and ethical practices, supporting a fashion industry that values people and the planet.

We understand that sustainability should not be a luxury accessible only to a few. We aim to offer our garments at reasonable prices, making ethical and sustainable fashion more accessible to a wider audience. We firmly believe that everyone deserves the opportunity to express their style while contributing positively to the world around them.

Our Story

Written in Sunlight is a brand founded by Adria Oelofse as a creative outlet and a response to the desire for unique, timeless clothing that transcends fast fashion.


Adria's vision was to create ethically and sustainably produced garments that were accessible to a larger audience without compromising on cost or ethical standards. The brand prioritises sustainability throughout the supply chain and aims to make a positive impact on the fashion industry by offering affordable, beautiful, and timeless pieces while contributing to a more conscious and compassionate world.



One of our primary focuses is sustainability. The fast fashion industry has a significant impact on our environment, and we endeavour to help change this. All of our garments are made from natural or repurposed fibres.


Ethical production is what this brand has been built on. Written in Sunlight started as a one-women business where everything from sewing, and cutting out to social media, was run by Adria (owner) from her house in Tauranga.


We additionally provide 'naked packaging' options to our customers. This is where your items are delivered to you without the use of 'fancy' packaging.


We keep our waste to a minimum. The majority of our garments are crafted in ways that reduce fabric waste. We donate other usable offcuts to both local creatives as well as animal rescues.

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